This site uses cookies.
Some of these cookies are essential to the operation of the site,
while others help to improve your experience by providing insights into how the site is being used.
For more information, please see the ProZ.com privacy policy.
Freelance translator and/or interpreter, Verified site user
Data security
This person has a SecurePRO™ card. Because this person is not a ProZ.com Plus subscriber, to view his or her SecurePRO™ card you must be a ProZ.com Business member or Plus subscriber.
Affiliations
This person is not affiliated with any business or Blue Board record at ProZ.com.
English to Danish - Standard rate: 0.12 EUR per word / 40 EUR per hour Danish to English - Standard rate: 0.15 EUR per word / 65 EUR per hour English - Standard rate: 0.15 EUR per word / 65 EUR per hour Danish - Standard rate: 0.15 EUR per word / 65 EUR per hour
Portfolio
Sample translations submitted: 1
English to Danish: Marketing Text General field: Marketing Detailed field: Advertising / Public Relations
Source text - English MARKETING TEXT & SLOGAN FOR RESTAURANT CHAIN:
“Bountiful salads, irresistible burgers, rich curries, and exotic juices,
in an unholy, seductive pact, to melt on the tongue, tease the taste buds, and inspire a life lived in rude health.”
The Tasty Way To Vegan
The slogan is always written in English. Slogan for a restaurant chain with a 100% vegan concept. The slogan proposes that to be vegan is a voyage, and one that may emphasise diversity in taste.
PRODUCT & SERVICE DESCRIPTIONS FOR A MARKETING AGENCY:
Brand & Strategy:
People, company culture, history and vision for the future. Understanding the uniqueness of what makes a company, is the all important first step in creating a brand.
Identity:
A company identity, should be designed, to smoothly adjust to constantly evolving business environments.
Digital Media:
Goodbye opaque technologies. Hello user-friendly and scalable solutions.
E-Commerce:
Easily managed shops and well-presented products, for great e-commerce on desktop, iPad, and mobile.
Social Media:
Targeted strategies for nurturing trust and loyalty among audiences.
Print:
Pleasing to the eye, and a touch of quality. Benefit from solutions, based on intelligent combinations of printed material and digital platforms.
ACTION POINTS FOR A MARKETING AGENCY:
Deliver Relevance:
Attention is in short supply. Audiences pick and choose, flip and switch, and keep their coats on. But for their loyalty, they expect immediate solutions.
Unlock Inspiration:
It is the ability to inspire that, as if by magic, elevates some businesses above others. But inspiration, is a resource that can be cultivated from within any business. Therefore, a business must seek to channel inspiration through all its messages, because inspired messages are rarely ignored.
Pursue Consistency:
If a company’s packaging, advertising, websites, and uniforms, don’t follow a common strategy, one might suspect its products, services and ethics to also fluctuate in quality. Inversely, when we trust a company to uphold its standards in all its doings, we more readily buy into its new products, and more easily forgive occasional mishaps.
Make It Work For Users:
Intuitive web navigation, colour-coded products and services, informative packaging, inventive yet logical product naming, creative yet practical identities. In design and communication, functionality allows strategy to be implemented.
Be Courageous:
Spending-power guarantees neither originality nor popularity. More than ever, it takes engagement, insight, and a dose of courage to deliver solutions that stand out.
NAMING EXAMPLES:
Alerto
Company and product naming of Danish home alarm system, for sick and elderly people living alone.
DAYPOWER
Product naming for breakfast cereal line, marketed across emerging markets in the Middle East and Africa.
KIOOWATER
Drinking water brand for East African markets. The name means ‘crystal’ or ‘transparent’ in Swahili.
Smile Island
A line of designed bath products for kids and young adults. Products were shower curtains, bath robes and towels, with illustrations on.
Translation - Danish MARKETING TEKST & SLOGAN FOR EN RESTAURANT KÆDE:
“Sprudlende salater, uimodståelige burgere, overdådige karryretter, og eksotiske juicer, i en uhellig, forførende pagt, der smelter på tungen, flirter med smagsløgene, og inspirerer til at leve, sprællevende sundt.”
The Tasty Way to Vegan
Sloganet skrives altid på engelsk. Restaurant konceptet er 100% vegansk. Sloganet foreslår, at det at være veganer, er en rejse, der sagtens kan fokusere på mangfoldighed i smag.
PRODUKT OG SERVICE BESKRIVELSER FOR ET MARKETING BUREAU:
Varemærke & Strategi:
Medarbejdere, firmakultur, historie, og visionerne for fremtiden. At forstå hvad der gør en virksomhed unik, er det første vigtige skridt, i skabelsen af et varemærke.
Identitet:
En firma identitet bør være designet til, gnidningsfrit, at kunne tilpasse sig forretningskulturer, i konstant forandring.
Digitale Medier:
Farvel, uforståelige teknologier. Hej, brugervenlige og skalérbare løsninger.
E-Handel:
Online butikker, der nemt administreres, og produkter, der præsenteres bedst muligt, for effektivt online salg, på desktoppen, iPad’en, og mobilen.
Sociale Medier:
Målrettede strategier, der kan skabe tillid og loyalitet blandt kunder.
Tryksager:
En fryd for øjet, og kvalitet til fingerspidserne. Drag fordel af løsninger, baserede på intelligente kombinationer af tryksager og digitale platforme.
HANDLINGSPUNKTER FOR ET MARKETING BUREAU:
Levér Relevans:
Opmærksomhed er en mangelvare. Publikum vælger og vrager, er på og springer fra, og beholder overtøjet på. Men for deres loyalitet, forventer de løsninger nu og her.
Slip Inspiration Løs:
Det er evnen til at inspirere, der som ved magi, får nogle virksomheder til at løfte sig over andre. Men inspiration er en ressource, der kan dyrkes i enhver virksomhed. En virksomhed bør derfor altid søge at kanalisere inspiration gennem sine budskaber, da inspirerende budskaber sjældent ignoreres.
Søg Sammenhæng:
Hvis et firmas emballage, reklamer, websider, og uniformer, ikke følger en fælles strategi, kunne man mistænke det for at dets produkter, tjenester og etik, også varierer i kvalitet. Omvendt er det når vi ser et firma følge egne standarder, i alt det foretager sig, at vi har tillid til dets nye produkter og servicer, og lettere tilgiver det for lejlighedsvise fejltagelser.
Få Det Til At Spille For Brugerne:
Intuitiv webside navigation, farvekodede produkter og servicer, oplysende emballage, både opfindsomme og logiske produktnavne, både kreative og praktiske identiteter. I design og kommunikation er det funktion, der hjælper os med at gennemføre strategierne.
Vis Mod:
Købekraft garanterer hverken originalitet eller popularitet. Som aldrig før, kræves der engagement, indsigt, og en grad af mod, for at levere marketingløsninger der bliver set.
EKSEMPLER PÅ NAVNGIVNING:
Alerto
Firma og produkt navn til et dansk Hjemmealarm system, for hjemmeboende syge og ældre.
DAYPOWER
Navn til en produkt serie af sund morgenmad. Markedsført i udviklingslande i Mellemøsten og Afrika.
KIOOWATER
Varemærke for kildevand til det Østafrikanske marked. ’Kioo’ betyder ’Krystal’ eller ’Transparent’ på Swahili.
Smile Island
Navn på en serie af badeprodukter til børn og unge. Produkterne var badeforhæng, badekåber og håndklæder med illustrationer på.
More
Less
Experience
Years of experience: 14. Registered at ProZ.com: Mar 2020.
Get help on technical issues / improve my technical skills
Learn more about additional services I can provide my clients
Stay up to date on what is happening in the language industry
Buy or learn new work-related software
Improve my productivity
Bio
BRIEFLY ABOUT ROBERT STRØM: For 20 years I have helped companies promote their most marketable assets, assisting them in telling their stories engagingly and consistently. I help clients develop value propositions and different kinds of marketing text, to define companies and products and connect with audiences. I’m native English / Danish bilingual and enjoy working with either language in equal measure. I have ample experience, working with complex marketing content projects and managing tight deadlines.
SERVICES • English to Danish Translation, Proofreading & Editing • Marketing Copy • Web Content (Strategic Editing & SEO Sensitive) • Product Descriptions • Slogans & Naming • Brand Propositions & Insights • Creative Brief Development • Graphic Identity & Brand Content
SOME PAST CLIENTS Ostra Delta Agency, Saffron Brand Consultants, BBC, Accenture, Universal Pictures, Channel 5, TeleFrance, PriceWaterhouseCoopers, Agent Provocateur, Real Madrid FC, Louisiana Museum of Modern Art, Amicorp Group, Zentropa Film, Universidad de Barcelona, Puig Fashion Group, Prada, Carolina Herrera, Audi, Ibiza Gran Hotel, Boboli, Etc.
EDUCATION: • Post Graduate Diploma in Design Methodology, De Montfort University, UK • Bachelor in Graphic Design, Danish Design School, Denmark
SPECIALIST & INTERESTS AREAS: Marketing, Brand & Identity, Art & design, Travel, Sport Fishing, European Politics & Culture, African Politics & Culture, Aid & Development, Vegan & Vegetarian Diet, Cars & Motorcycles, Music, Sustainability, Entrepreneurship
