Spanish term
crear la demanda (supply in this context?)
El marketing comercial es aquel cuya base está en la venda de productos o servicios, obteniendo por ello un beneficio económico. Su objetivo es determinar las necesidades insatisfechas del consumidor para crear la oferta que produzca ingresos suficientes que puedan cubrir los costes y utilidades, con la finalidad de que las empresas se desarrollen en ambiente de competencia y libre mercado.
Commercial marketing is based on the sale of products and services, thereby obtaining an economic benefit. Its purpose is to determine the unfulfilled needs of consumers and create the supply that generates enough income to cover costs and utilities so that companies grow in a competitive and free market environment.
| 4 +1 | create the/a demand |
neilmac
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| 4 | crear la oferta |
Carlos Siu
|
Nov 6, 2017 21:28: Michele Fauble changed "Level" from "PRO" to "Non-PRO"
Non-PRO (3): AllegroTrans, Yvonne Gallagher, Michele Fauble
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Proposed translations
create the/a demand
"The primary objective of advertising is to first create the demand through publicity..."
"To sell a product, one must first create the demand..."
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Note added at 8 mins (2017-11-06 18:56:22 GMT)
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In other words, first you create the demand, then meet/supply it.
... for every new product released, you must now first create the demand
To Sell Prints on Demand, First Create the Demand.
https://archive.org/stream/SatanicVoicesAncientandModern/Satanic.Voices.Ancient.and.Modern_djvu.txt
| agree |
AllegroTrans
: seems obvious
8 mins
|
| neutral |
philgoddard
: It says "oferta", not "demanda".
14 mins
|
| neutral |
Yvonne Gallagher
: yes, phil is right the word here is actually oferta...
27 mins
|
| neutral |
Michele Fauble
: 'Oferta', 'supply'.
2 hrs
|
United States
Telecom 25 yrs; Cert Legal INTg 12 yrs
Native in: Spanish (Variant: Latin American) 
, English (Variant: US) 
Works in: English to Spanish, Spanish to English
crear la oferta
Bernadette translation is basically correct, except for what philgoddard pointed out [“profits” instead of “utilities”]: “Commercial marketing’s [its] purpose is to determine the unfulfilled needs… and free market environment.“
Neilmac's observation is correct. The phase is logical and also correctly placed in the process of creating a market for a product (a demand that’ll be satisfied by suppliers): "The primary objective of advertising is to first create the demand through publicity..."
Since Business Management is not my field of expertise, it could be that in Spain, “Marketing Comercial” is the overall determination of the demand and the supply to satisfy it, not simply advertising, which is the creation of the demand through publicity, as we understand it to mean in the USA; maybe I'm just trying to say that advertising may be included in the “determination of the demand”, a far fetched assumption.
A clearer understanding of where "advertising" fits in the process will determine whether to use "crear la oferta" or "crear la demanda".
Discussion
And the first sentence is defining a particular kind of marketing, so "Commercial marketing is that which ..."
"Utilidades" doesn't mean utilities, it means profits.