Glossary entry

Spanish term or phrase:

trasera

English translation:

ad unit placement

Added to glossary by Paul García
Jul 10, 2019 14:41
4 yrs ago
4 viewers *
Spanish term

trasera

Spanish to English Marketing Advertising / Public Relations Adverts/logos placed behind the interviewee in a stadium press room
A sports team or tournament, such as the Champions League, usually have several sponsors, whose logos appear behind the person giving the press conference in the stadium press room. What is each individual logo called. I found of photo of Jürgen Klopp, the Liverpool manager. Behind him were several sponsors' logos, Heineken, Gazprom, Banco Santander, MasterCard etc. Does anyone know what each individual spot is called. In Spanish it's 'trasera', and the team in question is offering four 'spots' or 'slots' or whatever 'trasera' is called. The text is: "El -NAME OF CLUB - pone a disposición de sus sponsors cuatro traseras de prensa, sala de prensa, zona mixta, Trasera Flash y Trasera Super Flash'.
Change log

Jul 10, 2019 14:40: Yana Dovgopol changed "Vetting" from "Needs Vetting" to "Vet OK"

Jul 10, 2019 14:41: Yana Dovgopol changed "Kudoz queue" from "In queue" to "Public"

Jul 15, 2019 13:00: Paul García Created KOG entry

Proposed translations

45 mins
Selected

ad unit placement

Harvey, in the U.S. I've heard traseras referred to as 'ad unit placements', not sure what they might be called in the U.K.
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4 KudoZ points awarded for this answer. Comment: "Thanks. In the end I went for 'promotional backdrop'."
2 hrs

branded backdrops

Banner Backdrop Wall, Branded Interview Backdrop Banners
https://www.standbanner.co.uk › Banner Stands
Branded step and repeat logo screen interview backdrop banners for photos. ... Wall For Promotional Sporting Events & Branded Interview Backdrop Advertising ... and also as a pop up display stands for red carpet or company conferences. ... Liberty Stadium and Twickenham Stadium - Rugby Football Union Stadium.
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